For how many years has the Coffee News logo been consistently used in the U.S. and globally?
Coffee_News Franchise · 2025 FDDAnswer from 2025 FDD Document
Coffee News (words only) trademark is registered with the Principal Register of the United States Patent and Trademark Office, as of November 18, 1997, trademark registration number 2,113,507. The Coffee News logo has been consistently, actually, and continuously used for at least 20 years in the U.S. and global wide and therefore is protectable under the applicable federal trademark laws and common laws.
Coffee News Periodical format as described above is protected as Coffee News trade dress under the trademark laws through its actual and continuous use over the years. The Coffee News Periodicals nationwide and global wide all have the exact same format in the past at least 24 years.
Source: Item 13 — Trademarks (FDD pages 22–24)
What This Means (2025 FDD)
According to the 2025 Coffee News Franchise Disclosure Document, the Coffee News logo has been consistently used for at least 20 years in both the U.S. and globally. Additionally, the Coffee News periodical format has been in consistent use for at least 24 years nationwide and worldwide.
For a prospective franchisee, this indicates a well-established brand with a history of consistent use, which can contribute to brand recognition and customer trust. The trademark registration with the United States Patent and Trademark Office since November 18, 1997, further solidifies the brand's legal protection.
The consistent use of the logo and format over many years suggests that Coffee News has a stable and recognizable brand identity. This can be a significant advantage in the advertising and publishing industry, where brand recognition is crucial for attracting advertisers and readers. The protection of the periodical format as trade dress also reinforces the uniqueness of the Coffee News product.
It is important for a potential franchisee to understand that while they are licensed to use the Coffee News name and format, all rights are reserved by 2703203, Manitoba, Inc. and the franchisor. Franchisees must also agree not to challenge the rights of Coffee News or 2703203, Manitoba, Inc. to the name or format, ensuring the continued protection and value of the brand's intellectual property.