For how many years has the Coffee News logo been consistently used?
Coffee_News Franchise · 2025 FDDAnswer from 2025 FDD Document
ted States Patent and Trademark Office, as of November 18, 1997, trademark registration number 2,113,507. The Coffee News logo has been consistently, actually, and continuously used for at least 20 years in the U.S. and global wide and therefore is protectable under the applicable federal trademark laws and common laws.
Coffee News Periodical format as described above is protected as Coffee News trade dress under the trademark laws through its actual and continuous use over the years. The Coffee News Periodicals nationwide and global wide all have the exact same format in the past at least 24 years.
Source: Item 13 — Trademarks (FDD pages 22–24)
What This Means (2025 FDD)
According to the 2025 Coffee News Franchise Disclosure Document, the Coffee News logo has been consistently used for at least 20 years in the U.S. and globally. The FDD states that because of this continuous use, the logo is protectable under federal trademark and common laws. This long-term consistent use strengthens the brand's recognition and legal standing. The Coffee News periodical format has been consistent for at least 24 years. The Coffee News (words only) trademark was registered on November 18, 1997, trademark registration number 2,113,507.
For a prospective franchisee, this indicates a well-established brand with a history of consistent presentation. The established trademark and trade dress offer a degree of protection against imitation, which can be a significant advantage in the marketplace. Franchisees benefit from the goodwill associated with a recognizable brand. Coffee News reserves all rights to the Coffee News name and format.
However, franchisees should be aware that they have a responsibility to protect the trademark by notifying Coffee News of any potential infringements. Franchisees must also adhere to the brand's established format and standards to maintain consistency. While franchisees have the right to use the trademarks, they must also acknowledge that the goodwill associated with the name and format belongs to Coffee News.