How many columns are on each side of a Coffee News page?
Coffee_News Franchise · 2025 FDDAnswer from 2025 FDD Document
Format: 2-sided printing with each page divided into 3 columns, with the 2
border columns each allowing for 8 advertisements arranged vertically and a center column allowing for the publication of
information.
Ad proportions: Equal sized, approximately 2 7/8" by 2" inches in a
rectangular rounded corner box with 1 open corner.
Source: Item 13 — Trademarks (FDD pages 22–24)
What This Means (2025 FDD)
According to the 2025 Coffee News Franchise Disclosure Document, each page of Coffee News is divided into three columns. The two border columns are designed to accommodate eight vertically arranged advertisements each, while the center column is reserved for publishing information. This format is consistent across all Coffee News periodicals nationwide and globally, and has been for at least 24 years.
The standardized format is a key element of the Coffee News trade dress, protected under trademark laws. This consistency helps maintain brand recognition and ensures that readers and advertisers alike know what to expect from each edition. The dimensions of the advertisements are approximately 2 7/8" by 2" inches in a rectangular rounded corner box with one open corner.
For a prospective franchisee, understanding and adhering to this format is crucial. It dictates how advertising space is sold and how content is organized. Deviating from this format could potentially infringe on Coffee News's trademark and trade dress, leading to legal issues. The franchisee must ensure that their local edition adheres strictly to the prescribed layout and dimensions to maintain brand consistency and avoid any legal complications.