How many advertisements can be arranged vertically in the border columns of Coffee News?
Coffee_News Franchise · 2025 FDDAnswer from 2025 FDD Document
Size: 11" by 17" page size.
Coloring: Light brown coloring of paper.
Format: 2-sided printing with each page divided into 3 columns, with the 2
border columns each allowing for 8 advertisements arranged vertically and a center column allowing for the publication of
information.
Ad proportions: Equal sized, approximately 2 7/8" by 2" inches in a
rectangular rounded corner box with 1 open corner.
Source: Item 13 — Trademarks (FDD pages 22–24)
What This Means (2025 FDD)
According to Coffee News's 2025 Franchise Disclosure Document, the Coffee News format includes a page size of 11" by 17" with light brown coloring. The layout is two-sided, divided into three columns. The two border columns are designed to accommodate advertisements, while the center column is reserved for publishing information.
Specifically, each of the two border columns allows for the vertical arrangement of 8 advertisements. These advertisements are designed to be of equal size, with approximate dimensions of 2 7/8" by 2" inches, presented in a rectangular box with rounded corners and one open corner.
This standardized format is protected as Coffee News's trade dress, ensuring consistency across all Coffee News periodicals. Prospective franchisees should be aware of these specifications as they are integral to maintaining the brand's identity and advertising structure.