What laws and regulations must Coffee News franchisees comply with when using social media?

ding the wording "Coffee News," a space, and then end with the city in which the Franchisee is located. (e.g. "Coffee News_ Maine.")

3. Compliance with laws, regulations and third-party terms

The Franchisees are obligated to comply with all laws and regulations that are applicable to the use of social media. The Franchisees are prohibited from actions including without limitation defaming or disparaging competitors, customers, employees, suppliers, subcontractors, or Coffee News; harassing employees, customers, or any other individuals or entities; using copyrighted materials, trademarks or other proprietary materials in an infringing manner; discriminating against employment applicants, violating privacy laws and policies or otherwise misusing the proprietary information of others; or violating laws or other ethical standards, such as fraud or misrepresentation. All posts by the Franchisees on the site must be truthful and not misleading. The Franchisees are not encouraged to mention their competitors on the site, but if they do, the Franchisees must follow the guidelines contained in this Policy.

4. Confidential information

The Franchisees may not use or post the confidential and/or proprietary information of Coffee News pursuant to the Coffee News Franchise Agreement, or breach any other restrictions on confidentiality or disclosure. Additionally, the Franchisees may not comment on legal matters, or private matters internal to the Coffee News franchise system. Further, the Franchisees need to carefully review the content of the site before publishing or posting and may not disclose proprietary information of their clients, customers or suppliers, or use the names of clients, customers or suppliers without permission.

5. Endorsements and testimonials

The Franchisees shall comply with all rules and regulations concerning the endorsement of products pursuant to the 2012 FTC Endorsement Guidelines, as it may be amended from time to time. If the Franchisee is in any way compensated

relating to promote and post about a product, then any post by the Franchisee on that topic must disclose such relationship.

6. Ownership of domain names, accounts and content

In consistent with the Coffee News Franchise Agreement, any goodwill generated from Coffee News Franchisees' social media account belongs to Coffee News. Coffee News reserves the right of ownership to its Franchisees' social-media accounts, the content therein, and the domain names associated with these accounts.

7. Franchisor-generated content

From time to time, to keep the brand image consistent, the Franchisees may be required to post or use content provided by Coffee News.

8. Exclusion of incendiary topics and the right to remove content

To protect its brand, Coffee News reserves the right to monitor the use of social media and social networking by the Franchisees. Subject to Coffee News' sole discretion, Coffee News has the right to remove, or require a Franchisee to remove, any content posted by the Franchisee that violates this Social Media Policy, violates any laws or regulations, or that Coffee News feels is not consistent with an appropriate use of its trademarks and/or logo.

9. Disclaimers

Franchisees shall post or publish Disclaimers stating that the views and content of the site are those of the Franchisees, and do not necessarily reflect the position of Coffee News.

SCHEDULE E State Addenda

Addendum No.1 for the State of Illinois

• 1. Illinois law governs the Franchise Agreement.
• 1. In conformance with Section 4 of the Illinois Franchise Disclosure act, any provision in a franchise agreement that designates jurisdiction and venue in a forum outside of the State of Illinois is void. However, a franchise agreement may provide for arbitration to take place outside of Illinois.
• 1. Your rights upon Termination and Non-Renewal of an agreement are set forth in sections 19 and 20 of the Illinois Franchise Disclosure Act.
• 1. In conformance with section 41 of the Illinois Franchise Disclosure Act, any condition, stipulation or provision purporting to bind any person acquiring any franchise to waive compliance with the Illinois Franchise Disclosure Act or any other law of Illinois is void.
• 1. No statement, questionnaire or acknowledgement signed or agreed to by a franchisee in connection with the commencement of the franchise relationship shall have the effect of: (i) waiving any claims under any applicable state franchise law, including fraud and in the inducement, or (ii)disclaiming reliance on behalf of the Franchisor. This provision supersedes any other term of any document executed in connection with the franchise.

Source: Item 23 — Receipts (FDD pages 36–118)