What kind of comments does Coffee News suggest franchisees post?
Coffee_News Franchise · 2025 FDDAnswer from 2025 FDD Document
WHEREFORE, Coffee News adopts the following Social Media Policies that all Coffee News Franchisees shall follow:
1. General Guidelines:
Coffee News suggests that all Franchisees, comply with the following general guidelines:
- a. Be professional and remember that you are part of the Coffee News brand. Wherever possible or appropriate, disclose your franchisee relationship with Coffee News.
- b. Keep your post and comments about your business.
- c. Be responsible and honest at all times.
- d. Be credible, accurate, fair and thorough.
- e. Post meaningful, respectful comments. No spam and no language that is offensive to others. When disagreeing with other's opinions, be objective and respectful.
- f. Keep in mind that your online post and comments are permanent.
- g. Whenever you post Coffee News trademark and/or logo online, make sure that you use the trademark and logo correctly in consistent with the Coffee News brand. We take great care to protect the brand and our web efforts and so should you.
- h. Do not post or link to any materials that are defamatory, harassing or indecent.
- i. Do not give a personal opinion that can be construed as judgmental. Do not talk about politics or religion. Stay away from causes.
- j. If you are unsure of whether you should post something or not, do not post it.
- k. Be aware of praise and criticisms posted by other people, competitors, customers, vendors about Coffee News and share those posts with Coffee News.
Source: Item 23 — Receipts (FDD pages 36–118)
What This Means (2025 FDD)
According to Coffee News's 2025 Franchise Disclosure Document, franchisees should adhere to several guidelines when posting comments online. Coffee News suggests franchisees maintain a professional demeanor, remembering they represent the Coffee News brand. Franchisees should disclose their affiliation with Coffee News where appropriate.
The FDD states that posts and comments should primarily focus on the franchisee's Coffee News business. Honesty, credibility, accuracy, fairness, and thoroughness are essential qualities. Comments should be meaningful and respectful, avoiding spam or offensive language. When disagreeing with others, franchisees should remain objective and respectful.
The document emphasizes the permanence of online posts and comments, advising franchisees to exercise caution. Franchisees should use Coffee News trademarks and logos correctly to protect the brand. Posts should not include defamatory, harassing, or indecent material, nor should they express personal opinions that could be perceived as judgmental. The FDD specifically advises against discussing politics or religion. If there is uncertainty about a post, the document advises franchisees to refrain from posting it. Franchisees should also monitor praise and criticism about Coffee News and share relevant posts with the company.
These guidelines aim to protect Coffee News's brand image and ensure franchisees use social media responsibly. Franchisees must comply with all laws and regulations related to social media use, and they are responsible for the content they post. Coffee News reserves the right to remove content that violates the social media policy or is inconsistent with the brand's image.