What is hidden in one of the ads each week as part of the Coffee News Contest?

According to Coffee News's 2025 Franchise Disclosure Document, the Coffee News man is hidden in one of the ads each week as part of the Coffee News Contest. The document specifies that the Coffee News man is clickable, linking directly to the contest entry form.

This weekly contest is a promotional strategy designed to engage readers and encourage interaction with the advertisements within the Coffee News publication. By hiding the Coffee News man in an ad, readers are incentivized to carefully examine each advertisement, increasing the likelihood they will notice and potentially patronize the businesses advertising in the publication.

For a prospective franchisee, this contest represents a value-added component of the Coffee News service offering to advertisers. It provides a tangible benefit that can be highlighted when selling ad space, potentially increasing ad sales and revenue. The contest also helps to build readership and loyalty, making Coffee News a more attractive advertising platform for local businesses.

Franchisees should ensure they understand the rules and mechanics of the Coffee News Contest to effectively promote it to both readers and advertisers. They should also be prepared to manage the contest entries and winner selection process, as well as address any questions or concerns from participants.