What happens when the Coffee News man hidden in the ads is clicked?

According to Coffee News' 2025 Franchise Disclosure Document, the Coffee News man is hidden in one of the ads each week in the online edition. When a reader clicks on the Coffee News man, it directs them to a contest entry form as part of the Coffee News Contest.

This is a strategy to increase engagement with the online edition of Coffee News. By hiding the Coffee News man within the advertisements, it encourages readers to carefully examine the ads, potentially increasing the visibility and impact for the advertisers. The contest entry form provides a direct way for readers to interact with the Coffee News brand and potentially provide contact information for future marketing efforts.

For a prospective franchisee, this feature highlights the importance of the online edition as a value-added component of the Coffee News franchise. It also demonstrates a method for driving traffic and engagement with the online ads, which could be a selling point for attracting advertisers to purchase ad space in the Coffee News publication.

It is important to note that the franchisee is responsible for uploading all the advertisements into the online feature system. The franchisor provides the basic service, including the dedicated URL for the online edition and the hiding of the Coffee News man in one of the ads each week.