What happens if a Coffee News franchisee violates laws or regulations on social media?

isclosure Document contain the governing provisions relating to advertising which cover the use of social media. This Policy provides you with certain guidelines under the advertising provisions.

It is acknowledged that the Franchisees are responsible for their own content posted or published through the social media and are responsible for complying with all laws and regulations and third-party site terms and conditions. Coffee News will not have any liability for the Franchisee's use of social-media sites. Additionally, Coffee News does not have responsibility or obligation for monitoring Franchisee's compliance with such laws, regulations, and third-party terms and conditions. Any approval by Coffee News of the use of social media sites or monitoring thereof does not constitute a representation that the Franchisees are in compliance with these laws, regulations or terms and conditions. The Franchisees are responsible for monitoring their own employees, representatives, agents, etc. to ensure compliance with these requirements set forth in the Policies. Given the constant change and development of the technology, this Policy is subject to change and modification at any time.

WHEREFORE, Coffee News adopts the following Social Media Policies that all Coffee News Franchisees shall follow:

1. General Guidelines:

Coffee News suggests that all Franchisees, comply with the following general guidelines:

• a. Be professional and remember that you are part of the Coffee News brand. Wherever possible or appropriate, disclose your franchisee relationship with Coffee News.
• b. Keep your post and comments about your business.
• c. Be responsible and honest at all times.
• d. Be credible, accurate, fair and thorough.

• e. Post meaningful, respectful comments. No spam and no language that is offensive to others. When disagreeing with other's opinions, be objective and respectful.
• f. Keep in mind that your online post and comments are permanent.
• g. Whenever you post Coffee News trademark and/or logo online, make sure that you use the trademark and logo correctly in consistent with the Coffee News brand. We take great care to protect the brand and our web efforts and so should you.
• h. Do not post or link to any materials that are defamatory, harassing or indecent.
• i. Do not give a personal opinion that can be construed as judgmental. Do not talk about politics or religion. Stay away from causes.
• j. If you are unsure of whether you should post something or not, do not post it.
• k. Be aware of praise and criticisms posted by other people, competitors, customers, vendors about Coffee News and share those posts with Coffee News.

2. Username format

Due to the importance of brand consistency and the risk of customer confusion, Coffee News suggests that a franchisee use a username including the wording "Coffee News," a space, and then end with the city in which the Franchisee is located. (e.g. "Coffee News_ Maine.")

3. Compliance with laws, regulations and third-party terms

The Franchisees are obligated to comply with all laws and regulations that are applicable to the use of social media.

Source: Item 23 — Receipts (FDD pages 36–118)