Where are the governing provisions relating to advertising for Coffee News franchisees located?

According to Coffee News' 2025 Franchise Disclosure Document, the governing provisions relating to advertising are found within both the Franchise Agreement and the Franchise Disclosure Document itself. Additionally, Coffee News has a Social Media Policy that provides guidelines under the advertising provisions, helping franchisees make appropriate decisions about their interactions concerning Coffee News on the Internet. Franchisees are responsible for their own content and compliance with all laws and regulations. Coffee News is not liable for a franchisee's use of social media sites, nor does approval of social media use constitute a guarantee of compliance with laws and regulations.

Coffee News emphasizes that franchisees must be truthful and not misleading in their posts. Franchisees are discouraged from mentioning competitors, but if they do, they must adhere to the guidelines in the Social Media Policy. Franchisees must also comply with all rules and regulations concerning endorsements, as per the 2012 FTC Endorsement Guidelines. If a franchisee is compensated to promote a product, they must disclose this relationship in their posts.

Coffee News also suggests general guidelines for franchisees, including being professional, keeping posts business-related, being responsible and honest, and posting meaningful and respectful comments. Franchisees should also be mindful of using the Coffee News trademark and logo correctly and avoiding defamatory, harassing, or indecent material. Due to the importance of brand consistency, Coffee News suggests a username format that includes "Coffee News" followed by the city in which the franchisee is located.