How will the Coffee News franchisor provide support services to the franchisee?

• 10.1 Mentoring Program. Upon signing of this Agreement and receipt of the initial franchise fee payment, we provide all new publishers with the access to all necessary pre-opening training materials and our mentor training program.
• 10.2. In Person Training Program. Franchisor offers a two to three-day Coffee News College every 8-13 weeks for all new North American franchisees. The business owners and their principal officers of the entity are required to attend the initial training program. Such training consists of a two to three-day classroom program utilizing both veteran franchisees and corporate staff to provide a combination of lectures and hands-on involvement. There is also time allowed for networking between you and veteran franchisees during this period. The topics covered in the two to three-day training program include without limitation sales, advertisement design, billing, collections, distribution, marketing, and startup.
• 10.3. Expenses. The initial training program is at no additional cost to you. The one-time training fee of $2,900.00 is included in the $9,900.00 initial franchise fees. However, you are responsible for your own travel and hotel expenses. Your attendance of subsequent training program will be at your own expenses.

4.5 Coffee News Online Services. In addition to the hardcopy Periodical related services, we are proud to announce the release of Coffee News® Online, a new digital companion to our print publication. Coffee News® online will retain many of the same features as the hard copy format used worldwide, but with enhanced features, making Coffee News® more accessible to readers, offering greater marketing opportunities, and generating additional advertising revenue from existing advertisersas well as restaurants at a modest cost. To enroll the Coffee News® Online feature, there are currently two (2) options for enrollment:

4.5.1. Basic service:

• 4.5.1.1 Provides the layout of current content, submitted ads and What's Happening events dated and posted for each Monday for publishers to send to their contacts each week.
• 4.5.1.2. Dedicated URL for your online edition (i.e. www.coffeenewsonline.com/ME/Bangor). All online editions can be found via a dropdown menu from the main site.
• 4.5.1.3 Provides up to 40 single (400 x 300 pixel) ad spaces for sale from all industries including restaurants. Double ads (400 x 600 pixel) are also available to sell (and are counted as 2 ads). All ads rotate weekly.
• 4.5.1.4. Ads are mobile responsive and clickable, linking directly to the advertiser's web, email or phone contact information.
• 4.5.1.5. Provides 1 sponsorship ad for each week's online edition.
• 4.5.1.6. Coffee News® man is hidden in one of the ads each week and clickable to the contest entry form as part of the Coffee News® Contest.
• 4.5.2. Premium Service. The Premium Service is designed for publishers who do not already use an email marketing application such as MailChimp or Constant Contact. In addition to the Basic Service, Chil Consulting and/or Shadow Fox Consulting, the current third party contractors that provide Coffee News Online services, will provide email marketing services of your online edition and any other email marketing messages to your contacts for you each week. You would provide the email content to Chil Consulting and/or Shadow Fox Consulting.

7.1 Operations Manual. Franchisor shall provide to Franchisee an operations manual describing how to arrange the distribution of the Periodical within the region covered by this Agreement, how to sell advertising, how advertising in the Periodical operates and how to design such advertisements, how to determine the suggested pricing of advertising, and how to determine coverage areas. This manual also will include sample Filler ad Advertisements, office supply samples such as sample insertion orders, sample business cards, envelopes and monthly sales envelopes for use by Franchisee in producing its own supplies of such materials (The "Operations Manual").

• 8.15 Compliance with Coffee News Social Media Policies.

Franchisee acknowledges and agrees to comply with Coffee News Social Media Policies that Coffee News adopted that may be amended from time to time.

It is acknowledged that the franchisees are responsible for their own content posted or published through the social

Source: Item 23 — Receipts (FDD pages 36–118)