Are Coffee News franchisees required to post or publish disclaimers?

According to the 2025 Coffee News Franchise Disclosure Document, franchisees are required to post or publish disclaimers. Specifically, franchisees must include disclaimers clarifying that the views and content they present are their own and do not necessarily reflect the official position of Coffee News. This requirement is part of the Coffee News Social Media Policy, which franchisees acknowledge and agree to comply with. The policy itself is included as Schedule D to the Franchise Agreement.

This disclaimer requirement is in place to protect the Coffee News brand and ensure that the company is not held responsible for the individual opinions or content shared by its franchisees. By requiring franchisees to post disclaimers, Coffee News aims to maintain a consistent brand image while allowing franchisees to engage with their audience on social media and other platforms.

For a prospective Coffee News franchisee, this means they must be diligent in adding the appropriate disclaimers to their online content. Failure to do so could be a violation of the franchise agreement and the Coffee News Social Media Policy. Franchisees should familiarize themselves with the specific wording and placement requirements for these disclaimers to ensure compliance. Additionally, if a franchisee is compensated to promote a product, they must disclose this relationship in their posts, in accordance with the 2012 FTC Endorsement Guidelines.