What should Coffee News franchisees do with praise or criticisms about Coffee News posted by others?

According to the 2025 Coffee News Franchise Disclosure Document, Coffee News franchisees should be aware of praise and criticisms posted by other people, competitors, customers, and vendors about Coffee News and share those posts with Coffee News. This policy is part of Coffee News's broader social media guidelines that franchisees must follow.

This requirement ensures that Coffee News is aware of its public perception and can address any issues or leverage positive feedback. By sharing both positive and negative comments, franchisees contribute to the overall brand management and help Coffee News maintain a consistent and positive image.

This policy is typical for franchise systems, as franchisors need to monitor and manage their brand reputation across all locations. Franchisees should regularly monitor social media and other online platforms for mentions of Coffee News and promptly report them to the franchisor.