What is the Coffee News franchisee required to guarantee to advertisers?
Coffee_News Franchise · 2025 FDDAnswer from 2025 FDD Document
ding the wording "Coffee News," a space, and then end with the city in which the Franchisee is located. (e.g. "Coffee News_ Maine.")
3. Compliance with laws, regulations and third-party terms
The Franchisees are obligated to comply with all laws and regulations that are applicable to the use of social media. The Franchisees are prohibited from actions including without limitation defaming or disparaging competitors, customers, employees, suppliers, subcontractors, or Coffee News; harassing employees, customers, or any other individuals or entities; using copyrighted materials, trademarks or other proprietary materials in an infringing manner; discriminating against employment applicants, violating privacy laws and policies or otherwise misusing the proprietary information of others; or violating laws or other ethical standards, such as fraud or misrepresentation. All posts by the Franchisees on the site must be truthful and not misleading. The Franchisees are not encouraged to mention their competitors on the site, but if they do, the Franchisees must follow the guidelines contained in this Policy.
4.
Source: Item 23 — Receipts (FDD pages 36–118)
What This Means (2025 FDD)
Based on the 2025 Coffee News Franchise Disclosure Document, franchisees must ensure that all posts on social media are truthful and not misleading. Franchisees must comply with all laws and regulations applicable to social media use, and are prohibited from defaming or disparaging competitors, customers, employees, suppliers, or Coffee News itself. They are also prohibited from harassing individuals, infringing on copyrighted materials, discriminating against employment applicants, violating privacy laws, or misusing proprietary information.
Additionally, franchisees must adhere to the 2012 FTC Endorsement Guidelines regarding product endorsements. If a franchisee is compensated for promoting a product, they must disclose this relationship in their posts. Franchisees must also protect Coffee News' confidential information and intellectual property, and any goodwill generated from their social media accounts belongs to Coffee News.
These policies aim to protect the Coffee News brand and ensure responsible and ethical conduct by franchisees on social media. Franchisees are responsible for monitoring their own employees and representatives to ensure compliance with these requirements. The Social Media Policy is subject to change as technology evolves, so franchisees must stay informed of any updates.