What should a Coffee News franchisee do if they are unsure about posting something online?

According to the 2025 Coffee News Franchise Disclosure Document, Coffee News has specific guidelines regarding social media use for its franchisees. If a Coffee News franchisee is uncertain about whether they should post something online, the policy states they should refrain from posting it. This is part of the general guidelines that Coffee News suggests all franchisees follow to maintain the brand's integrity and protect its interests.

This guideline is in place to help franchisees avoid posting content that could be defamatory, harassing, indecent, or construed as judgmental. It also helps them steer clear of sensitive topics like politics or religion, which could potentially harm the Coffee News brand image. By advising franchisees to err on the side of caution, Coffee News aims to minimize the risk of negative publicity or legal issues arising from inappropriate online activity.

For a prospective Coffee News franchisee, this means exercising careful judgment and discretion when using social media to represent their franchise. If there's any doubt about the suitability of a post, it's best to avoid it altogether. Additionally, franchisees are encouraged to share any praise or criticism about Coffee News they find online with the franchisor, demonstrating the importance of open communication and brand monitoring.