What does the Coffee News franchisee acknowledge and understand regarding online readers?
Coffee_News Franchise · 2025 FDDAnswer from 2025 FDD Document
Franchisee acknowledges and agrees to comply with Coffee News Social Media Policies that Coffee News adopted that may be amended from time to time.
It is acknowledged that the franchisees are responsible for their own content posted or published through the social
media and are responsible for complying with all laws and regulations and third-party site terms and conditions. Coffee News will not have any liability for the Franchisee's use of social-media sites. Additionally, Coffee News does not have responsibility or obligation for monitoring Franchisee's compliance with such laws, regulations, and third-party terms and conditions. Any approval by Coffee News of the use of social media sites or monitoring thereof does not constitute a representation that the franchisees are in compliance with these laws, regulations or terms and conditions. The franchisees are responsible for monitoring their own employees, representatives, agents, etc. to ensure compliance with these requirements set forth in the Policies. A copy of the Coffee News Social Media Policy is attached hereto as Schedule D to this Agreement and all content of the Policy is incorporated as part of the Agreement.
Source: Item 23 — Receipts (FDD pages 36–118)
What This Means (2025 FDD)
According to Coffee News' 2025 Franchise Disclosure Document, franchisees acknowledge and agree to comply with the Coffee News Social Media Policies, which may be amended. Franchisees understand they are responsible for the content they post on social media and must comply with all laws, regulations, and third-party site terms. Coffee News assumes no liability for the franchisee's social media use and has no obligation to monitor their compliance. Any approval by Coffee News of social media use does not guarantee the franchisee's compliance with laws and regulations. Franchisees are responsible for monitoring their employees to ensure policy compliance. The Coffee News Social Media Policy is included as Schedule D in the Franchise Agreement.
These policies outline guidelines for franchisees' online conduct, emphasizing professionalism, honesty, and respect. Franchisees should disclose their relationship with Coffee News where appropriate and focus posts on their business. They must avoid offensive language, spam, and controversial topics like politics or religion. The policies also address brand consistency, suggesting a username format that includes "Coffee News" and the franchisee's city. Franchisees are encouraged to share both praise and criticism about Coffee News with the franchisor.
These stipulations are typical in franchising, as franchisors seek to protect their brand's reputation and ensure consistent messaging across all franchisee locations. By adhering to these social media policies, Coffee News franchisees help maintain a positive brand image and avoid potential legal issues related to their online activities. The franchisee's acknowledgement of these responsibilities highlights the importance of understanding and following the franchisor's guidelines for online communication and marketing.