factual

How are double ads counted in Coffee News online editions?

Coffee_News Franchise · 2025 FDD

Answer from 2025 FDD Document

  • 4.5.1.3 Provides up to 40 single (400 x 300 pixel) ad spaces for sale from all industries including restaurants. Double ads (400 x 600 pixel) are also available to sell (and are counted as 2 ads). All ads rotate weekly.

Source: Item 23 — Receipts (FDD pages 36–118)

What This Means (2025 FDD)

According to Coffee News's 2025 Franchise Disclosure Document, the online edition provides up to 40 single ad spaces for sale. These single ads are sized at 400 x 300 pixels. In addition to single ads, Coffee News also offers double ads, which are larger, measuring 400 x 600 pixels.

For accounting purposes within the Coffee News online platform, each double ad is counted as the equivalent of two single ad spaces. This means that if a franchisee sells a double ad, it reduces the available single ad spaces by two.

This policy is important for Coffee News franchisees to understand because it affects inventory management and revenue potential. Knowing that double ads count as two singles helps in planning sales strategies and managing ad space effectively. Franchisees should aim to balance the sale of single and double ads to maximize revenue while meeting the diverse advertising needs of local businesses.

Disclaimer: This information is extracted from the 2025 Franchise Disclosure Document and is provided for research purposes only. It does not constitute legal or financial advice. Consult with a franchise attorney before making any investment decisions.
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