How are double ads counted in the Coffee News online edition?
Coffee_News Franchise · 2025 FDDAnswer from 2025 FDD Document
- 4.5.1.3 Provides up to 40 single (400 x 300 pixel) ad spaces for sale from all industries including restaurants. Double ads (400 x 600 pixel) are also available to sell (and are counted as 2 ads). All ads rotate weekly.
Source: Item 23 — Receipts (FDD pages 36–118)
What This Means (2025 FDD)
According to Coffee News's 2025 Franchise Disclosure Document, the online edition offers up to 40 single ad spaces for sale. These single ads are sized at 400 x 300 pixels. In addition to single ads, Coffee News also allows the sale of double ads, which are larger, measuring 400 x 600 pixels.
For accounting purposes within the Coffee News online platform, these double ads are counted as the equivalent of two single ad spaces. This means that if a franchisee sells a double ad, it will be counted as if they sold two individual single ads, reducing the available single ad inventory by two.
This policy is important for Coffee News franchisees to understand as it affects their advertising inventory and sales strategy. Knowing that double ads count as two single ads helps in planning ad sales and managing the available ad spaces effectively to maximize revenue.