What does the Coffee News deposit of $9,900.00 compensate the franchisor for?

According to Coffee News's 2025 Franchise Disclosure Document, the initial franchise fee of $9,900.00 includes a one-time training fee of $2,900.00. This fee covers the cost of the initial training program, which is provided at no additional cost to the franchisee. The training program is available in person and is required for all signatories to the agreement, typically the business owners and principal officers.

The Coffee News training program, called Coffee News College, is a two- to three-day event held every 8-13 weeks for new North American franchisees. It combines lectures and hands-on involvement from veteran franchisees and corporate staff. Topics covered include sales, advertisement design, billing, collections, distribution, marketing, and startup procedures. Franchisees also have the opportunity to network with veteran franchisees during this period.

While the $9,900.00 initial franchise fee covers the training itself, franchisees are responsible for their own travel and hotel expenses to attend Coffee News College. Attendance at subsequent training programs will also be at the franchisee's own expense. This structure, where the initial fee covers training but not travel costs, is fairly typical in the franchise industry.