What criteria are used to select instructors for the Coffee News training program?

According to the 2025 Coffee News Franchise Disclosure Document, instructors for the training program may change based on availability and location convenience. However, Coffee News selects instructors primarily based on three key criteria: years of experience publishing Coffee News, compliance with franchise standards, and strong communication skills, which are evaluated through their presentations at conferences.

For a prospective franchisee, this means that the quality and consistency of training may vary depending on the instructor assigned. While the FDD specifies the general criteria for selecting instructors, it does not provide detailed information on how these criteria are specifically measured or evaluated. The requirement of at least two years of publishing experience with Coffee News ensures that instructors have practical knowledge of the business.

The emphasis on compliance with franchise standards suggests that instructors are expected to reinforce the Coffee News operational guidelines and best practices. The assessment of communication skills through conference presentations indicates that Coffee News values instructors who can effectively convey information and engage with franchisees. Prospective franchisees might want to inquire about the specific training and evaluation processes for instructors to better understand the level of expertise and support they can expect to receive.