What is the basis for the population/restaurant guideline used by Coffee News?
Coffee_News Franchise · 2025 FDDAnswer from 2025 FDD Document
Prior to purchasing any territories and to signing an agreement with us and to paying the Initial franchise fees, you and we will agree on the boundaries of your exclusive distribution territory that will optimally have a population of 25,000 to 50,000 total and 25 to 40 active restaurants (Franchise Agreement Section 1.1). Since no territory may overlap another, we will research the territory that you wish to service to determine if all or part of it is currently serviced by us or any of our franchises. We usually approve an area where you wish to publish if it does not overlap another where an existing publisher operates. We will also research population and commerce figures to determine the number of people and the number of restaurants that are contained within the proposed territory. This population/restaurant guideline is based on discussions with existing franchises in the U.S. and Canada and considers information from our 5 company-owned franchises. Upon signing the franchise agreement, you will have exclusive rights to distribute your editions of Coffee News within the agreed territory. It is important to note that you may solicit and accept advertisements from any source inside or outside your territory since the agreement limits only your distribution rights.
Source: Item 11 — Franchisor's Assistance, Advertising, Computer Systems, and Training (FDD pages 17–21)
What This Means (2025 FDD)
According to the 2025 Coffee News Franchise Disclosure Document, the population/restaurant guideline used to determine territory size is based on the experiences of existing Coffee News franchises in the U.S. and Canada, as well as information gathered from Coffee News's five company-owned franchises.
Prior to signing an agreement and paying initial franchise fees, Coffee News and the prospective franchisee will agree on the boundaries of the exclusive distribution territory. This territory will optimally have a population of 25,000 to 50,000 people and 25 to 40 active restaurants. Coffee News will research the territory to ensure it does not overlap with existing franchises and to verify the population and restaurant figures.
This guideline helps Coffee News ensure that each franchise territory has sufficient potential customers and advertising opportunities to support a successful Coffee News publication. It is important to note that while the distribution rights are limited to the agreed territory, franchisees can solicit and accept advertisements from any source, regardless of location.