What is the required expenditure range for pre-launch advertising for a Closet Storage Concepts franchise?
Closet_Storage_Concepts Franchise · 2025 FDDAnswer from 2025 FDD Document
opment, purchase, lease, installation and/or erection of all materials necessary to such promotional campaigns, including but not limited to counter cards, posters, banners, signs, photography or give-away items. Franchisee cannot create unapproved loyalty or rewards programs.
- 3.9 Pre Launch Advertising. During the period beginning 30 days before through 30 days after the opening of the Franchised Business, Franchisee shall expend between $10,000-$20,000 on grand opening advertising and promotion in and/or for Franchisee's market area. Franchisor shall make such expenditure in accordance with Franchisor's written requirements and specifications. Franchisee has the right, but is not required, to spend additional sums with respect to grand opening advertising. Franchisee shall keep detailed records of all expenditures and provide these records to Franchisor within 15 days if Franchisor requests them.
Source: Item 22 — CONTRACTS (FDD page 59)
What This Means (2025 FDD)
According to Closet Storage Concepts' 2025 Franchise Disclosure Document, franchisees are required to spend between $10,000 and $20,000 on grand opening advertising and promotion. This spending must occur during the 60-day period that begins 30 days before the store opening and extends 30 days after the store opening. Closet Storage Concepts requires that these expenditures adhere to the franchisor's written requirements and specifications.
While franchisees must spend between $10,000 and $20,000 on pre-launch advertising, they also have the option to spend additional funds on grand opening advertising if they choose. Franchisees are responsible for maintaining detailed records of all advertising expenditures and providing these records to Closet Storage Concepts within 15 days upon request.
Closet Storage Concepts considers a franchisee's website to be a form of advertising, meaning that any website developed or utilized by the franchisee must comply with the advertising terms and conditions outlined in the franchise agreement. This includes the Closet & Storage Concepts website, as well as any other online presence, such as social networking sites. This ensures that all online marketing efforts align with the brand's standards and guidelines.