What was the median advertising spending for Closet Storage Concepts locations in 2024?
Closet_Storage_Concepts Franchise · 2025 FDDAnswer from 2025 FDD Document
ee | | | MMMeeedddiiaaiannn CCCooosstts t ooofff GGGoooooodddss s SSSooolllddd | 222777...666%%% | | PPPeeerrrccceeennntttaaagggeee | | | AAAdddvveevrrettriitssisiiinnnggg SSSpppeeennndddiinninggg | 222000222444 | |---|---| | | | | NNNuuummmbbeebrre r ooofff LLLooocccaaatttiiiooonnnss s | 555 | | AAAvvveeerrraaagggee e AAAdddvveevrrettriitssisiiinnnggg SSSpppeeennndddiinninggg | $$$666555,,,111333888 | | HHHiiiggghhheessetts t AAAdddvveevrrettriitssisiiinnnggg SSSpppeeennndddiiinnnggg | $$$111111000,,,222888000 | | LLLooowwweessetts t AAAdddvveevrrettriitssisiiinnnggg SSSpppeeennndddiinninggg | $$$444222,,,777555333 | | MMMeeedddiiaaiannn AAAddd
Source: Item 19 — FINANCIAL PERFORMANCE REPRESENTATIONS (FDD pages 49–55)
What This Means (2025 FDD)
According to Closet Storage Concepts' 2025 Franchise Disclosure Document, the median advertising spending for franchised locations open more than one year was $53,506 in 2024. This data is based on the performance of five representative franchised locations.
The FDD specifies that "Advertising Spending represents amounts spent for digital advertising as well as print and media advertising to promote the business." This figure represents the midpoint of advertising expenditures among the five locations surveyed, meaning half spent more and half spent less.
For a prospective franchisee, this median provides a benchmark for budgeting advertising expenses. However, it's important to recognize that actual advertising needs and effectiveness can vary significantly based on local market conditions, competition, and the specific advertising strategies employed. The FDD also indicates that the average advertising spending for these locations was $65,138, with the highest spending reaching $110,280 and the lowest at $42,753, further illustrating the range of possible expenditures.
A potential Closet Storage Concepts franchisee should consider these figures as estimates and conduct thorough market research to determine an appropriate advertising budget for their specific territory. They should also discuss advertising strategies and budget allocation with existing franchisees and the franchisor to gain a more comprehensive understanding of effective advertising practices within the Closet Storage Concepts system.