What was the average advertising spending for Closet Storage Concepts franchises in 2024?
Closet_Storage_Concepts Franchise · 2025 FDDAnswer from 2025 FDD Document
ee | | | MMMeeedddiiaaiannn CCCooosstts t ooofff GGGoooooodddss s SSSooolllddd | 222777...666%%% | | PPPeeerrrccceeennntttaaagggeee | | | AAAdddvveevrrettriitssisiiinnnggg SSSpppeeennndddiinninggg | 222000222444 | |---|---| | | | | NNNuuummmbbeebrre r ooofff LLLooocccaaatttiiiooonnnss s | 555 | | AAAvvveeerrraaagggee e AAAdddvveevrrettriitssisiiinnnggg SSSpppeeennndddiinninggg | $$$666555,,,111333888 | | HHHiiiggghhheessetts t AAAdddvveevrrettriitssisiiinnnggg SSSpppeeennndddiiinnnggg | $$$111111000,,,222888000 | | LLLooowwweessetts t AAAdddvveevrrettriitssisiiinnnggg SSSpppeeennndddiinninggg | $$$444222,,,777555333 | | MMMeeedddiiaaiannn AAAddd
Source: Item 19 — FINANCIAL PERFORMANCE REPRESENTATIONS (FDD pages 49–55)
What This Means (2025 FDD)
According to Closet Storage Concepts's 2025 Franchise Disclosure Document, the average advertising spending for five franchised locations in 2024 was $65,138. This figure represents the average amount spent on digital, print, and media advertising by these locations to promote their businesses. The FDD also indicates that the highest advertising spending among these locations was $110,280, while the lowest was $42,753, with a median spending of $53,506.
For a prospective Closet Storage Concepts franchisee, understanding these advertising expenditures is crucial for financial planning. The average spending of $65,138 provides a benchmark, but franchisees should recognize that actual advertising needs and costs can vary based on their specific market, local competition, and chosen advertising strategies. The range between the highest and lowest spending figures highlights this variability.
It's important to note that these figures are based on data from five representative franchised locations. While this data offers insights into potential advertising costs, Closet Storage Concepts states that individual results may differ, and there is no guarantee that a new franchisee will achieve the same levels of spending or results. Prospective franchisees should consider these figures as estimates and conduct their own market research to determine appropriate advertising budgets for their specific circumstances.
The FDD defines advertising spending as amounts spent for digital advertising as well as print and media advertising to promote the business. The return on advertising is a measurement of advertising effectiveness and is the mathematical result of dividing Gross Revenue by Advertising Spending.