Why were some Cinnaholic units excluded from the full-year revenue data for 2024?

According to Cinnaholic's 2025 Franchise Disclosure Document, some units were excluded from the full-year revenue data for 2024 because they were not open for the entire year. Specifically, of the 82 Cinnaholic franchised units open as of December 31, 2024, 67 were open and operating for all twelve months of the year. The remaining 15 units opened during 2024 and thus did not have a full year of operation.

The FDD provides separate revenue information for these 15 units that were open for only part of the year. This data includes the annual revenue for each of these units, along with their opening dates. For example, the Cinnaholic location in College Station, TX, which opened on February 4, 2024, had an annual revenue of $256,676.92. Similarly, the Alpharetta, GA location, which opened on June 30, 2024, had the lowest annual revenue among this group, at $101,788.58.

This distinction is important for prospective franchisees because it provides a more accurate picture of potential earnings during the initial months of operation. By separating out the partial-year data, Cinnaholic allows potential franchisees to see how new locations perform as they ramp up, rather than blending their performance with that of established stores. This transparency can help franchisees better estimate their initial revenue and manage their expectations during the early stages of their business.