Under what name must a Cinnaholic franchisee operate and advertise the bakery?
Cinnaholic Franchise · 2025 FDDAnswer from 2025 FDD Document
(iii) Operate and advertise the Bakery only under the name "CINNAHOLIC®" or such other Marks as Franchisor may designate from time to time, without prefix or suffix, except to describe the location of the Bakery.
(iv) If Franchisee is a corporation, limited liability company, partnership or other type of entity, not use any of the Marks, including, without limitation, the name "CINNAHOLIC®" in its corporate or other legal name without the prior express written consent of Franchisor.
(v) Not permit the use of any trade names, trademarks or service marks at the Bakery or the Franchised Site other than the Marks.
(vi) If state or local laws or ordinances require that Franchisee file an affidavit of doing business under an assumed name or otherwise file a report or other certificate indicating that CINNAHOLIC® or any similar name is being used as a fictitious or assumed name, include in such filing or application therefor an indication that the filing is made as a franchisee of CINNAHOLIC Franchise, LLC, a Georgia limited liability company, Atlanta, Georgia.
Source: Item 22 — CONTRACTS (FDD pages 61–62)
What This Means (2025 FDD)
According to Cinnaholic's 2025 Franchise Disclosure Document, franchisees must operate and advertise their bakery solely under the name "CINNAHOLIC®" or other marks designated by Cinnaholic. The franchisee cannot use any prefix or suffix to the name, except to describe the bakery's location.
This requirement ensures brand consistency across all Cinnaholic locations, which is a common practice in franchising. Standardized branding helps customers easily recognize and trust the Cinnaholic name, no matter where they are. This consistency extends to all advertising and marketing materials, which may require franchisor approval.
Furthermore, franchisees cannot use the Cinnaholic name in their corporate or legal name without prior written consent from Cinnaholic. They must also ensure that no other trade names, trademarks, or service marks are used at the bakery location other than those approved by Cinnaholic. If local laws require an assumed name filing, the franchisee must indicate that the filing is made as a franchisee of Cinnaholic Franchise, LLC.
These strict naming and branding guidelines are designed to protect Cinnaholic's trademarks and maintain a uniform brand image. Franchisees must adhere to these rules to avoid infringing on Cinnaholic's rights and to ensure the continued success and recognition of the brand.