What was the total amount Cinnaholic spent on Facebook advertising in January 2025?
Cinnaholic Franchise · 2025 FDDAnswer from 2025 FDD Document
| JAN 2025 | FEB 2025 | MAR 2025 | APR 2025 | TOTAL | |
|---|---|---|---|---|---|
| Expenses | |||||
| 5,220.47 | 13,072.43 | 6,660.10 | 11,213.65 | $36,166.65 | |
| .Corporate Funded Advertising Expenses | 17,711.00 | 6,140.00 | 26,737.62 | 29,622.00 | $80,210.62 |
| Total Advertising | 28,532.50 | 24,339.83 | 38,523.71 | ,960.21 | $136,356.25 |
Source: Item 21 — FINANCIAL STATEMENTS (FDD page 61)
What This Means (2025 FDD)
According to Cinnaholic's 2025 Franchise Disclosure Document, the company spent $5,220.47 on Facebook advertising in January 2025. This figure is part of a broader set of advertising expenses that Cinnaholic incurs, which also includes corporate-funded advertising, publication ads, Google advertising, and website costs. These expenses are detailed in the financial statements provided in the FDD.
For a prospective franchisee, understanding these advertising expenditures is crucial. It provides insight into how Cinnaholic invests in marketing and brand awareness. The specific allocation to Facebook suggests a focus on social media marketing, which is a common strategy for reaching a wide audience and engaging with potential customers. Franchisees may want to inquire about the effectiveness of these campaigns and how they can leverage social media advertising in their local markets.
It's also important to note that the FDD includes other advertising-related expenses, such as corporate-funded advertising expenses, which amounted to $17,711.00 in January 2025. This indicates that Cinnaholic invests in both national and local advertising efforts. The total advertising expenses for January 2025 were $28,532.50, highlighting the overall investment in marketing during that period. Franchisees should consider these figures in relation to their own marketing budgets and strategies.
Reviewing these financial statements allows potential franchisees to assess Cinnaholic's commitment to marketing and advertising, and to understand how these efforts might support their individual franchise locations. Understanding the breakdown of advertising expenses can help franchisees make informed decisions about their own marketing investments and strategies.