What was the total amount spent on Facebook advertising for Cinnaholic in February 2025?
Cinnaholic Franchise · 2025 FDDAnswer from 2025 FDD Document
| JAN 2025 | FEB 2025 | MAR 2025 | APR 2025 | TOTAL | |
|---|---|---|---|---|---|
| Expenses | |||||
| Advertising | 82.15 | 500.00 | $582.15 | ||
| .Corporate Funded Advertising Expenses | 17,711.00 | 6,140.00 | 26,737.62 | 29,622.00 | $80,210.62 |
| Creative Elements | 1,500.00 | $1,500.00 | |||
| Publication Ads | 390.95 | 390.95 | 1,890.95 | 390.95 | $3,063.80 |
| Social Media | $0.00 | ||||
| 5,220.47 | 13,072.43 | 6,660.10 | 11,213.65 | $36,166.65 | |
| Google Advertising | 5,124.93 | 2,709.71 | 3,232.04 | 3,730.61 | $14,797.29 |
| Total Social Media | 10,345.40 | 15,782.14 | 9,892.14 | 14, 44.26 | $50,963.94 |
| Website | 3.00 | 26.74 | 3.00 | 3.00 | $35.74 |
| Total Advertising | 28,532.50 | 24,339.83 | 38,523.71 | ,960.21 | $136,356.25 |
Source: Item 21 — FINANCIAL STATEMENTS (FDD page 61)
What This Means (2025 FDD)
According to Cinnaholic's 2025 Franchise Disclosure Document, the total expenditure on Facebook advertising in February 2025 was $13,072.43. This figure is part of a broader advertising expense category that includes corporate-funded advertising, creative elements, publication ads, social media, and Google advertising. The total advertising expenses for February 2025 amounted to $24,339.83.
This level of detail in the financial statements provides transparency for potential franchisees, allowing them to see exactly where advertising dollars are being allocated. Understanding these costs is crucial for franchisees as they develop their own marketing strategies and budgets. Knowing how much Cinnaholic invests in various advertising channels helps franchisees gauge the potential effectiveness of these strategies.
For a prospective franchisee, this information highlights the importance of social media, particularly Facebook, in Cinnaholic's marketing efforts. It suggests that a significant portion of the advertising budget is dedicated to this platform, which could influence the franchisee's own approach to local marketing and customer engagement. The franchisee might consider aligning their local campaigns with the broader strategies employed by the franchisor to maximize brand consistency and impact.