What are the requirements for Cinnaholic grand opening advertising?
Cinnaholic Franchise · 2025 FDDAnswer from 2025 FDD Document
anchisor with respect to all social media and digital marketing. Franchisee must grant Franchisor access to all Social Media Accounts including submitting passwords and login identifiers of social media accounts to Franchisor, within five (5) days of setting up any such account or changing any passwords or login identifiers
11. ADVERTISING
11.1. Grand Opening. Franchisee, at its sole expense, must develop and implement a grand opening promotion approved by Franchisor to introduce or (if Franchisee is purchasing an existing Bakery) to re-introduce the Bakery to the public during the period that is 30 days prior and 60 days after the opening of the Bakery or 60 days after the transfer of the Bakery (if Franchisee is purchasing an existing Bakery). Franchisee is required to spend a minimum of $5,000 for the grand opening promotion. $1,500 to $2,000 (of the $5,000) must be spent on a public relations vendor of our choice or approval. To the extent Franchisor has developed or approved marketing or advertising programs and materials for the Bakery's grand opening, Franchisee must use such programs and materials. Part of Franchisee's grand opening promotion will include obtaining pre and/or post opening coaching by a vendor designated by Franchisor and the
Source: Item 22 — CONTRACTS (FDD pages 61–62)
What This Means (2025 FDD)
According to Cinnaholic's 2025 Franchise Disclosure Document, franchisees are required to develop and implement a grand opening promotion, subject to Cinnaholic's approval. This promotion aims to introduce or re-introduce the bakery to the public. The promotional period spans 30 days before and 60 days after the bakery's opening, or 60 days after the transfer if purchasing an existing bakery.
The minimum expenditure for the grand opening promotion is $5,000. Of this amount, $1,500 to $2,000 must be allocated to a public relations vendor chosen or approved by Cinnaholic. Franchisees must utilize any marketing or advertising programs and materials that Cinnaholic has developed or approved for the grand opening.
Furthermore, the grand opening promotion includes pre- and/or post-opening coaching by a vendor designated by Cinnaholic, and the cost of this coaching counts toward the total required grand opening promotion expenditures. Cinnaholic emphasizes that this mandatory grand opening process is an integral part of starting the franchised unit, and franchisees must follow Cinnaholic's instructions in this regard.