Does Cinnaholic provide guidance on advertising and promotion during the operation of my bakery?

During the operation of your Bakery, we will:

• (a) Give you periodic guidance (as we deem necessary) about (i) the methods and procedures to be utilized at the Bakery; (ii) advertising and promotion; (iii) recipes, food formulas and specifications; (iv) bookkeeping and accounting; (v) purchasing and inventory control; (vi) inspections; and (vii) new developments and improvements to the CINNAHOLIC® franchise system. (See Development Agreement, Section 9 and Franchise Agreement, Section 12.)
• (d) Give you access to advertising and promotional materials we develop. (See Franchise Agreement, Section 11.2.) Local Advertising. You must spend at least 2% of your Gross Sales each calendar quarter on local advertising. We have the right to require that you provide us with proof that these funds were spent. Website and Social Media Policy. We currently operate a website related to the CINNAHOLIC® franchise system at www.cinnaholic.com (the "Website"). We have the right to designate a successor Website. Subject to the terms of the Franchise Agreement and Operations Manual, we may make available to you a sub-page on the Website that will be located at a sub-domain of the Website to be specified by us (the "Subpage"). You will be permitted to upload content onto the Subpage solely to promote, and provide customers information related to your Bakery. You may only upload content onto the Subpage in accordance with terms of the Franchise Agreement and any guidelines, directives or specifications (collectively, "Subpage Standards") issued by us. The Subpage may not contain content which references any Bakeries other than your Bakery. You may not upload, publish, display, or otherwise include or use any content on the Subpage without receiving our approval. Once we approve the initial content of the Subpage, you must submit any changes to us before you make any changes. We may, at any time, cease to make the Subpage available to you or the public.

We will control all social media and digital marketing which utilizes any of our Marks and control the setup and establishment of any accounts for social media or digital marketing of any kind which utilize or reference our Marks. You must at all times provide us with all social media and digital marketing login identifiers and passwords and keep us apprised immediately of any changes to that information.

Any advertising or marketing materials not prepared or previously approved by us must be submitted to us at least two weeks before any publication or run date for approval. All advertising and promotion must be factually accurate and must not detrimentally affect the Marks or the CINNAHOLIC® franchise system. We may grant or withhold our approval of any advertising or marketing materials, in our sole discretion.

We maintain the right to approve all of a cooperative's marketing programs and advertising materials. Upon 30 days written notice to affected franchisees, we may terminate or suspend a cooperative's program or operations.

You must participate in any promotional and advertising programs that we establish.

Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS, AND TRAINING (FDD pages 27–35)