What was the net change in the number of company-owned Cinnaholic outlets during 2023?
Cinnaholic Franchise · 2025 FDDAnswer from 2025 FDD Document
| Outlet Type | Year | Outlets at the Start of | Outlets at the | Net Change |
|---|---|---|---|---|
| the Year | End of the Year | |||
| Franchised | 2022 | 51 | 65 | +14 |
| 2023 | 65 | 80 | +15 | |
| 2024 | 80 | 82 | +2 | |
| Company | 2022 | 1 | 2 | +1 |
| Owned | 2023 | 2 | 1 | -1 |
| 2024 | 1 | 1 | 0 | |
| Total | 2022 | 52 | 67 | +15 |
| Outlets | 2023 | 67 | 81 | +14 |
| 2024 | 81 | 83 | +2 |
Source: Item 20 — OUTLETS AND FRANCHISEE INFORMATION (FDD pages 55–61)
What This Means (2025 FDD)
According to Cinnaholic's 2025 Franchise Disclosure Document, the net change in the number of company-owned outlets during 2023 was -1. This means that Cinnaholic had one fewer company-owned store at the end of 2023 than it did at the beginning of the year. At the start of 2023, Cinnaholic had 2 company-owned stores, but by the end of the year, it only had 1.
For a prospective franchisee, this indicates that Cinnaholic may be focusing more on franchising as a growth strategy rather than operating company-owned stores. This could mean that Cinnaholic is more invested in supporting franchisees, as their success becomes the primary driver of the brand's overall growth.
However, it is important for potential franchisees to further investigate the reasons behind the decrease in company-owned stores. Understanding whether the closure was due to poor performance, strategic realignment, or other factors can provide valuable insights into the stability and direction of the Cinnaholic franchise system.