What was the net change in the number of company-owned Cinnaholic outlets during 2022?

According to Cinnaholic's 2025 Franchise Disclosure Document, the net change in the number of company-owned outlets during 2022 was an increase of one location. At the start of 2022, there was one company-owned Cinnaholic location, and by the end of the year, there were two. This indicates a small expansion of Cinnaholic's corporate presence during that year.

For a prospective franchisee, this information provides insight into Cinnaholic's corporate growth strategy. While the franchise system primarily relies on franchised locations, the presence of company-owned stores can serve multiple purposes. These locations may be used for training, testing new products or operational strategies, or maintaining a corporate presence in key markets. The fact that Cinnaholic added a company-owned store in 2022 suggests a willingness to invest directly in the brand's growth.

It's important to note that the number of company-owned stores is relatively small compared to the number of franchised locations. As of the end of 2022, there were 65 franchised locations and 2 company-owned. This indicates that Cinnaholic's primary focus is on expanding through franchising rather than corporate ownership. Prospective franchisees should consider this when evaluating the level of support and competition they might expect from the franchisor.

Franchisees may want to inquire about the specific role and performance of company-owned stores within the Cinnaholic system. Understanding the strategic objectives behind these locations can provide a better understanding of the franchisor's overall vision and commitment to the brand. Additionally, franchisees may want to ask about how the franchisor supports and differentiates company-owned stores from franchised locations to ensure a level playing field.