What name must a Cinnaholic franchisee use to operate and advertise the Bakery?
Cinnaholic Franchise · 2025 FDDAnswer from 2025 FDD Document
(iii) Operate and advertise the Bakery only under the name "CINNAHOLIC®" or such other Marks as Franchisor may designate from time to time, without prefix or suffix, except to describe the location of the Bakery.
(iv) If Franchisee is a corporation, limited liability company, partnership or other type of entity, not use any of the Marks, including, without limitation, the name "CINNAHOLIC®" in its corporate or other legal name without the prior express written consent of Franchisor.
(v) Not permit the use of any trade names, trademarks or service marks at the Bakery or the Franchised Site other than the Marks.
(vi) If state or local laws or ordinances require that Franchisee file an affidavit of doing business under an assumed name or otherwise file a report or other certificate indicating that CINNAHOLIC® or any similar name is being used as a fictitious or assumed name, include in such filing or application therefor an indication that the filing is made as a franchisee of CINNAHOLIC Franchise, LLC, a Georgia limited liability company, Atlanta, Georgia.
(vii) Have the symbol TM, SM or R enclosed in a circle or such other symbols or words as Franchisor may designate to protect the Marks on all surfaces where the Marks appear.
Source: Item 22 — CONTRACTS (FDD pages 61–62)
What This Means (2025 FDD)
According to Cinnaholic's 2025 Franchise Disclosure Document, a franchisee must operate and advertise their bakery under the name "CINNAHOLIC®" or other marks designated by Cinnaholic. The franchisee cannot use any prefix or suffix to the name, except to describe the location of the bakery. For example, a franchisee could use "Cinnaholic - Atlanta" but not "John's Cinnaholic."
If the franchisee is a corporation, limited liability company, partnership, or other type of entity, they cannot use any of Cinnaholic's marks, including the name "CINNAHOLIC®" in its corporate or other legal name without prior express written consent from Cinnaholic. The franchisee also cannot permit the use of any trade names, trademarks, or service marks at the bakery or the franchised site other than the marks that Cinnaholic authorizes.
If state or local laws require the franchisee to file an affidavit of doing business under an assumed name or otherwise file a report or other certificate indicating that CINNAHOLIC® or any similar name is being used as a fictitious or assumed name, the franchisee must include in such filing or application an indication that the filing is made as a franchisee of CINNAHOLIC Franchise, LLC, a Georgia limited liability company, Atlanta, Georgia. This ensures that the public is aware that the business is a franchise and not an independent entity. The franchisee must also have the symbol TM, SM or R enclosed in a circle or other symbols or words designated by Cinnaholic to protect the marks on all surfaces where the marks appear.