How much did Cinnaholic expend from the Ad Fund for the 2024 fiscal year end?
Cinnaholic Franchise · 2025 FDDAnswer from 2025 FDD Document
rtion to their respective contributions during a pre-determined period. For the 2024 fiscal year end, we collected $504,162.50 in the Ad Fund. We expended $444,137.79 in the following approximate proportions: Online Advertising ($89,825.20, or 20.22%), Social Media ($268,087.81, or 60.36%), Marketing Consultants ($61,800, or 13.91%), Creative ($12,846.00, or 2.89%), Publication Ads ($3,916.85, or .88%), Website ($6,030.88, or 1.36%), Administrative ($1,333.65, or .30%), and Miscellaneous ($297.40, or .08%). Fund expenses were more than Fund contributions during the year. $60,024.71 was collected in 2024, b
Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS, AND TRAINING (FDD pages 27–35)
What This Means (2025 FDD)
According to Cinnaholic's 2025 Franchise Disclosure Document, the company expended $444,137.79 from the Ad Fund for the 2024 fiscal year end. These expenses were allocated in the following approximate proportions: Online Advertising (20.22%), Social Media (60.36%), Marketing Consultants (13.91%), Creative (2.89%), Publication Ads (.88%), Website (1.36%), Administrative (.30%), and Miscellaneous (.08%).
For a prospective Cinnaholic franchisee, this information provides insight into how the advertising funds are utilized. A significant portion, 60.36%, was allocated to social media, indicating a strong focus on digital marketing strategies. Another 20.22% was spent on online advertising, further emphasizing the importance of online presence. The remaining funds were distributed across various other marketing and administrative activities.
It's also important to note that the fund expenses exceeded the contributions during the 2024 fiscal year. While $504,162.50 was collected, only $444,137.79 was expended, leaving $60,024.71 unspent and available for use in 2025 or later years. This suggests that Cinnaholic may strategically carry over funds to future periods based on anticipated marketing needs or opportunities. Franchisees should consider these figures when evaluating the effectiveness and transparency of Cinnaholic's advertising fund management.