What is a Cinnaholic franchisee's responsibility regarding fictitious name registrations for their bakery?

According to Cinnaholic's 2025 Franchise Disclosure Document, if state or local laws require a franchisee to file an affidavit for doing business under an assumed name (or a similar report) indicating that "CINNAHOLIC®" or a similar name is being used as a fictitious or assumed name, the franchisee must include in that filing an indication that the filing is made as a franchisee of CINNAHOLIC Franchise, LLC, a Georgia limited liability company, located in Atlanta, Georgia.

In simpler terms, this means that if a Cinnaholic franchisee's local jurisdiction requires them to register their business name because it's different from their legal name (which is common when using a franchise brand name), they must also state in their registration that they are a franchisee of Cinnaholic. This ensures that the public is aware of the franchise relationship and that Cinnaholic, the franchisor, is properly identified.

This requirement protects Cinnaholic's brand and ensures transparency in business operations. It also helps to avoid any confusion about the ownership and affiliation of the Cinnaholic bakery. Franchisees should be aware of local business name registration requirements and ensure they comply with this clause in the franchise agreement.