Where is a Cinnaholic franchisee allowed to use the Cinnaholic marks?
Cinnaholic Franchise · 2025 FDDAnswer from 2025 FDD Document
Franchisee's right to use the Marks is limited to such uses as are authorized under this Agreement, and any unauthorized use thereof shall constitute an infringement of Franchisor's rights.
- (ii) Only use the Marks for the operation of the Bakery and only at the Franchised Site, or in advertising for the business conducted at or from the Franchised Site.
Franchisee may not use any of the Marks in any part of any domain name or electronic address or any similar proprietary or common carrier electronic delivery system.
Franchisee will not seek to register, or assert any claim of ownership or usage rights to, any domain name or electronic address incorporating any of the Marks or any names confusingly similar to the Marks.
Franchisee agrees, at the request of Franchisor, to take all necessary steps to assign to Franchisor all rights in or to such domain names and electronic addresses (and any registrations for the foregoing) that Franchisee may acquire.
(iii) Operate and advertise the Bakery only under the name "CINNAHOLIC®" or such other Marks as Franchisor may designate from time to time, without prefix or suffix, except to describe the location of the Bakery.
(iv) If Franchisee is a corporation, limited liability company, partnership or other type of entity, not use any of the Marks, including, without limitation, the name "CINNAHOLIC®" in its corporate or other legal name without the prior express written consent of Franchisor.
(v) Not permit the use of any trade names, trademarks or service marks at the Bakery or the Franchised Site other than the Marks.
(vi) If state or local laws or ordinances require that Franchisee file an affidavit of doing business under an assumed name or otherwise file a report or other certificate indicating that CINNAHOLIC® or any similar name is being used as a fictitious or assumed name, include in such filing or application therefor an indication that the filing is made as a franchisee of CINNAHOLIC Franchise, LLC, a Georgia limited liability company, Atlanta, Georgia.
(vii) Have the symbol TM, SM or R enclosed in a circle or such other symbols or words as Franchisor may designate to protect the Marks on all surfaces where the Marks appear.
Source: Item 22 — CONTRACTS (FDD pages 61–62)
What This Means (2025 FDD)
According to Cinnaholic's 2025 Franchise Disclosure Document, a franchisee's right to use Cinnaholic's marks is limited to what is authorized in the franchise agreement. Specifically, the franchisee can only use the marks for the operation of their bakery and only at the franchised site. They can also use the marks in advertising for the business conducted at or from the franchised site.
Cinnaholic franchisees are not allowed to use any of the marks in any part of a domain name or electronic address. They also cannot use the marks, including the name "CINNAHOLIC®" in its corporate or other legal name without prior express written consent from Cinnaholic. Franchisees must operate and advertise the bakery only under the name "CINNAHOLIC®" or other marks designated by Cinnaholic, without prefix or suffix, except to describe the location of the bakery.
Furthermore, franchisees cannot permit the use of any trade names, trademarks, or service marks at the bakery or the franchised site other than the marks authorized by Cinnaholic. If state or local laws require the franchisee to file an affidavit of doing business under an assumed name, they must include in such filing an indication that the filing is made as a franchisee of CINNAHOLIC Franchise, LLC. The franchisee must also have the symbol TM, SM, or R enclosed in a circle or other symbols designated by Cinnaholic to protect the marks on all surfaces where the marks appear.