For a Cinnaholic franchise, who is responsible for developing and implementing the grand opening promotion?
Cinnaholic Franchise · 2025 FDDAnswer from 2025 FDD Document
anchisor with respect to all social media and digital marketing. Franchisee must grant Franchisor access to all Social Media Accounts including submitting passwords and login identifiers of social media accounts to Franchisor, within five (5) days of setting up any such account or changing any passwords or login identifiers
11. ADVERTISING
11.1. Grand Opening. Franchisee, at its sole expense, must develop and implement a grand opening promotion approved by Franchisor to introduce or (if Franchisee is purchasing an existing Bakery) to re-introduce the Bakery to the public during the period that is 30 days prior and 60 days after the opening of the Bakery or 60 days after the transfer of the Bakery (if Franchisee is purchasing an existing Bakery). Franchisee is required to spend a minimum of $5,000 for the grand opening promotion. $1,500 to $2,000 (of the $5,000) must be spent on a public relations vendor of our choice or approval. To the extent Franchisor has developed or approved marketing or advertising programs and materials for the Bakery's grand opening, Franchisee must use such programs and materials. Part of Franchisee's grand opening promotion will include obtaining pre and/or post opening coaching by a vendor designated by Franchisor and the
Source: Item 22 — CONTRACTS (FDD pages 61–62)
What This Means (2025 FDD)
According to Cinnaholic's 2025 Franchise Disclosure Document, the franchisee is responsible for developing and implementing the grand opening promotion for their Cinnaholic bakery. The franchisee must get approval from Cinnaholic for the grand opening promotion. This promotion is intended to introduce, or re-introduce if the franchisee is purchasing an existing bakery, the Cinnaholic location to the public.
The grand opening promotion should occur during the period that is 30 days prior and 60 days after the opening of the bakery, or 60 days after the transfer of the bakery if the franchisee is purchasing an existing location. The franchisee is required to spend a minimum of $5,000 on the grand opening promotion.
Of the $5,000, $1,500 to $2,000 must be spent on a public relations vendor chosen or approved by Cinnaholic. To the extent that Cinnaholic has developed or approved marketing or advertising programs and materials for the bakery's grand opening, the franchisee must use such programs and materials. The franchisee's grand opening promotion will include pre- and/or post-opening coaching by a vendor designated by Cinnaholic, and the cost of this coaching will count toward the franchisee's required grand opening promotion expenditures.