For a Cinnaholic franchise, who must approve the grand opening promotion?
Cinnaholic Franchise · 2025 FDDAnswer from 2025 FDD Document
anchisor with respect to all social media and digital marketing. Franchisee must grant Franchisor access to all Social Media Accounts including submitting passwords and login identifiers of social media accounts to Franchisor, within five (5) days of setting up any such account or changing any passwords or login identifiers
11. ADVERTISING
11.1. Grand Opening. Franchisee, at its sole expense, must develop and implement a grand opening promotion approved by Franchisor to introduce or (if Franchisee is purchasing an existing Bakery) to re-introduce the Bakery to the public during the period that is 30 days prior and 60 days after the opening of the Bakery or 60 days after the transfer of the Bakery (if Franchisee is purchasing an existing Bakery). Franchisee is required to spend a minimum of $5,000 for the grand opening promotion. $1,500 to $2,000 (of the $5,000) must be spent on a public relations vendor of our choice or approval. To the extent Franchisor has developed or approved marketing or advertising programs and materials for the Bakery's grand opening, Franchisee must use such programs and materials. Part of Franchisee's grand opening promotion will include obtaining pre and/or post opening coaching by a vendor designated by Franchisor and the
Source: Item 22 — CONTRACTS (FDD pages 61–62)
What This Means (2025 FDD)
According to Cinnaholic's 2025 Franchise Disclosure Document, the franchisor must approve the grand opening promotion. The franchisee is responsible for developing and implementing a grand opening promotion to introduce or re-introduce the bakery to the public. This promotion should occur during the 30 days prior to and 60 days after the bakery's opening or transfer.
The franchisee is obligated to spend a minimum of $5,000 on the grand opening promotion. A portion of this, between $1,500 and $2,000, must be allocated to a public relations vendor that Cinnaholic approves or designates. Cinnaholic may have pre-approved marketing and advertising programs and materials for the grand opening, which the franchisee is required to use.
Furthermore, the franchisee will need to obtain pre- and/or post-opening coaching from a vendor designated by Cinnaholic, and the cost of this coaching counts towards the total required grand opening promotion expenditure. The FDD emphasizes that the grand opening process is an integral part of starting the franchised unit, and the franchisee must follow Cinnaholic's instructions in this regard.