Where can I find information about requesting special marketing approval from Cinnaholic?
Cinnaholic Franchise · 2025 FDDAnswer from 2025 FDD Document
| Marketing | 40 | | Marketing Your Cinnaholic Franchise | 40 | | Exclusive Use of the Cinnaholic Brand, Logos, and likenesses | 41 | | Marketing and Compliance with Cinnaholic | 41 | | Special Marketing Approval Request | 41 |
Any advertising or marketing materials not prepared or previously approved by us must be submitted to us at least two weeks before any publication or run date for approval. All advertising and promotion must be factually accurate and must not detrimentally affect the Marks or the CINNAHOLIC® franchise system. We may grant or withhold our approval of any advertising or marketing materials, in our sole discretion. We will provide you with written notification of our approval or disapproval within a reasonable time. If we do not notify you of our approval or disapproval within 10 days of our receipt of the materials, the materials will be deemed approved. You must discontinue your use of any approved advertising within five days of your receipt of our request if we subsequently request you to do so. (See Franchise Agreement, Section 11.5).
Local Advertising. You must spend at least 2% of your Gross Sales each calendar quarter on local advertising. We have the right to require that you provide us with proof that these funds were spent.
Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS, AND TRAINING (FDD pages 27–35)
What This Means (2025 FDD)
According to Cinnaholic's 2025 Franchise Disclosure Document, Item 11 includes information regarding marketing and advertising. Specifically, the table of contents in Item 11 mentions "Special Marketing Approval Request" and indicates that related information can be found on page 41 of the Operations Manual.
Additionally, any advertising or marketing materials not already approved by Cinnaholic must be submitted for approval at least two weeks before their intended publication date. Cinnaholic has the sole discretion to grant or deny approval of these materials. Cinnaholic will provide written notification of approval or disapproval within a reasonable time frame. If no notification is received within 10 days of Cinnaholic's receipt of the materials, the advertising is considered approved.
However, Cinnaholic can later request that the franchisee discontinue the use of previously approved advertising, and the franchisee must comply within five days of receiving the request. This suggests that franchisees need to be prepared to adapt their marketing strategies based on Cinnaholic's ongoing feedback and requirements. Franchisees are also required to spend at least 2% of their gross sales each calendar quarter on local advertising, and Cinnaholic has the right to request proof of these expenditures.