What approximate proportion of the Cinnaholic Advertising Fund was spent on Social Media in 2024?
Cinnaholic Franchise · 2025 FDDAnswer from 2025 FDD Document
rtion to their respective contributions during a pre-determined period. For the 2024 fiscal year end, we collected $504,162.50 in the Ad Fund. We expended $444,137.79 in the following approximate proportions: Online Advertising ($89,825.20, or 20.22%), Social Media ($268,087.81, or 60.36%), Marketing Consultants ($61,800, or 13.91%), Creative ($12,846.00, or 2.89%), Publication Ads ($3,916.85, or .88%), Website ($6,030.88, or 1.36%), Administrative ($1,333.65, or .30%), and Miscellaneous ($297.40, or .08%). Fund expenses were more than Fund contributions during the year. $60,024.71 was collected in 2024, b
Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS, AND TRAINING (FDD pages 27–35)
What This Means (2025 FDD)
According to Cinnaholic's 2025 Franchise Disclosure Document, approximately 60.36% of the Advertising Fund was spent on social media in the 2024 fiscal year. Specifically, $268,087.81 out of the total $444,137.79 expended from the fund was allocated to social media efforts. This was the largest single category of expenditure from the Advertising Fund.
For a prospective Cinnaholic franchisee, this indicates a significant emphasis on social media as a marketing tool. Franchisees should be prepared to engage with Cinnaholic's social media strategies and ensure their local marketing aligns with the brand's online presence. As the franchisor controls all social media and digital marketing utilizing their marks, franchisees must submit all social media posts and replies for approval before use.
It's also worth noting that the Advertising Fund expenses exceeded contributions in 2024, with $60,024.71 being carried over for use in subsequent years. This suggests that Cinnaholic is willing to invest in marketing initiatives even when current contributions are insufficient, which could be a positive sign for franchisees. However, franchisees should also be aware that Cinnaholic has sole discretion over the allocation of these funds and is not obligated to spend them proportionally to individual franchisee contributions or in any specific location.