What approximate proportion of the Cinnaholic Advertising Fund was spent on Publication Ads in 2024?
Cinnaholic Franchise · 2025 FDDAnswer from 2025 FDD Document
rtion to their respective contributions during a pre-determined period. For the 2024 fiscal year end, we collected $504,162.50 in the Ad Fund. We expended $444,137.79 in the following approximate proportions: Online Advertising ($89,825.20, or 20.22%), Social Media ($268,087.81, or 60.36%), Marketing Consultants ($61,800, or 13.91%), Creative ($12,846.00, or 2.89%), Publication Ads ($3,916.85, or .88%), Website ($6,030.88, or 1.36%), Administrative ($1,333.65, or .30%), and Miscellaneous ($297.40, or .08%). Fund expenses were more than Fund contributions during the year. $60,024.71 was collected in 2024, b
Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS, AND TRAINING (FDD pages 27–35)
What This Means (2025 FDD)
According to Cinnaholic's 2025 Franchise Disclosure Document, approximately 0.88% of the Advertising Fund was spent on Publication Ads during the 2024 fiscal year. This equates to $3,916.85 out of a total expenditure of $444,137.79 from the Advertising Fund.
For a prospective Cinnaholic franchisee, this indicates that a very small portion of the national advertising budget is allocated to traditional publication ads. The majority of the funds were spent on online advertising and social media, with 20.22% ($89,825.20) and 60.36% ($268,087.81) respectively. This suggests that Cinnaholic's marketing strategy heavily favors digital channels over print media.
It's also important to note that the Advertising Fund expenses exceeded contributions in 2024. While $504,162.50 was collected, $444,137.79 was expended. The difference of $60,024.71 was collected but not spent, and remains in the fund for use in 2025 or later years. Franchisees should be aware that Cinnaholic may adjust its advertising strategies and budget allocations in the future, and that the proportions spent on different advertising channels could change.