What approximate proportion of the Cinnaholic Advertising Fund was spent on Online Advertising in 2024?
Cinnaholic Franchise · 2025 FDDAnswer from 2025 FDD Document
rtion to their respective contributions during a pre-determined period. For the 2024 fiscal year end, we collected $504,162.50 in the Ad Fund. We expended $444,137.79 in the following approximate proportions: Online Advertising ($89,825.20, or 20.22%), Social Media ($268,087.81, or 60.36%), Marketing Consultants ($61,800, or 13.91%), Creative ($12,846.00, or 2.89%), Publication Ads ($3,916.85, or .88%), Website ($6,030.88, or 1.36%), Administrative ($1,333.65, or .30%), and Miscellaneous ($297.40, or .08%). Fund expenses were more than Fund contributions during the year. $60,024.71 was collected in 2024, b
Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS, AND TRAINING (FDD pages 27–35)
What This Means (2025 FDD)
According to Cinnaholic's 2025 Franchise Disclosure Document, approximately 20.22% of the Advertising Fund was spent on Online Advertising in the 2024 fiscal year. Specifically, out of the $444,137.79 expended from the fund, $89,825.20 was allocated to online advertising. This means that online advertising represents a significant portion of Cinnaholic's advertising strategy.
In addition to online advertising, Cinnaholic allocated the largest portion of the advertising fund to social media, with 60.36% or $268,087.81 being spent in that area. Other areas of expenditure included marketing consultants, creative work, publication ads, website maintenance, administrative costs, and miscellaneous expenses. The franchisor collected $504,162.50 into the Advertising Fund during the 2024 fiscal year, but spent more than they collected.
Prospective franchisees should note that Cinnaholic requires franchisees to contribute 2% of gross sales to the Advertising Fund. While the FDD outlines how the funds were spent in 2024, it also states that the franchisor may spend more or less than the contributions in any given year. The franchisor also retains the right to modify advertising strategies and allocations in the future, so the proportions spent in 2024 may not be indicative of future spending.