What approximate proportion of the Cinnaholic Advertising Fund was spent on Miscellaneous expenses in 2024?
Cinnaholic Franchise · 2025 FDDAnswer from 2025 FDD Document
rtion to their respective contributions during a pre-determined period. For the 2024 fiscal year end, we collected $504,162.50 in the Ad Fund. We expended $444,137.79 in the following approximate proportions: Online Advertising ($89,825.20, or 20.22%), Social Media ($268,087.81, or 60.36%), Marketing Consultants ($61,800, or 13.91%), Creative ($12,846.00, or 2.89%), Publication Ads ($3,916.85, or .88%), Website ($6,030.88, or 1.36%), Administrative ($1,333.65, or .30%), and Miscellaneous ($297.40, or .08%). Fund expenses were more than Fund contributions during the year. $60,024.71 was collected in 2024, b
Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS, AND TRAINING (FDD pages 27–35)
What This Means (2025 FDD)
According to Cinnaholic's 2025 Franchise Disclosure Document, the Advertising Fund collected $504,162.50 and expended $444,137.79 during the 2024 fiscal year. A small portion of these expenses was allocated to miscellaneous costs.
Specifically, approximately 0.08% of the Advertising Fund's expenditures, amounting to $297.40, was spent on miscellaneous expenses. This is a very small fraction of the total advertising expenditure.
Prospective franchisees should note that while the majority of the advertising fund is spent on online advertising and social media, a minimal amount is allocated to miscellaneous expenses. Cinnaholic also states that fund expenses exceeded contributions during the year, and the remaining $60,024.71 was retained for use in 2025 or later.