What approximate proportion of the Cinnaholic Advertising Fund was spent on Creative in 2024?
Cinnaholic Franchise · 2025 FDDAnswer from 2025 FDD Document
rtion to their respective contributions during a pre-determined period. For the 2024 fiscal year end, we collected $504,162.50 in the Ad Fund. We expended $444,137.79 in the following approximate proportions: Online Advertising ($89,825.20, or 20.22%), Social Media ($268,087.81, or 60.36%), Marketing Consultants ($61,800, or 13.91%), Creative ($12,846.00, or 2.89%), Publication Ads ($3,916.85, or .88%), Website ($6,030.88, or 1.36%), Administrative ($1,333.65, or .30%), and Miscellaneous ($297.40, or .08%). Fund expenses were more than Fund contributions during the year. $60,024.71 was collected in 2024, b
Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS, AND TRAINING (FDD pages 27–35)
What This Means (2025 FDD)
According to Cinnaholic's 2025 Franchise Disclosure Document, approximately 2.89% of the Advertising Fund was spent on Creative in the 2024 fiscal year. The total amount spent on Creative was $12,846.00. This is a relatively small portion of the overall advertising expenditure, especially when compared to the 60.36% spent on Social Media ($268,087.81) or the 20.22% spent on Online Advertising ($89,825.20).
For a prospective Cinnaholic franchisee, this breakdown indicates where the brand is focusing its advertising efforts. The comparatively small amount spent on 'Creative' suggests that Cinnaholic may rely more on existing marketing materials or templates, or that creative development is handled in-house.
It's also important to note that the Advertising Fund expenses exceeded contributions in 2024. While $60,024.71 was collected but not spent and remains in the fund for future use, this could imply that Cinnaholic is willing to invest more in advertising than it collects in franchisee contributions, or that the fund management may fluctuate year to year. Franchisees should monitor the Advertising Fund's performance and ask Cinnaholic about its long-term strategy for the fund.