What approximate proportion of the Cinnaholic Advertising Fund was spent on Administrative in 2024?
Cinnaholic Franchise · 2025 FDDAnswer from 2025 FDD Document
rtion to their respective contributions during a pre-determined period. For the 2024 fiscal year end, we collected $504,162.50 in the Ad Fund. We expended $444,137.79 in the following approximate proportions: Online Advertising ($89,825.20, or 20.22%), Social Media ($268,087.81, or 60.36%), Marketing Consultants ($61,800, or 13.91%), Creative ($12,846.00, or 2.89%), Publication Ads ($3,916.85, or .88%), Website ($6,030.88, or 1.36%), Administrative ($1,333.65, or .30%), and Miscellaneous ($297.40, or .08%). Fund expenses were more than Fund contributions during the year. $60,024.71 was collected in 2024, b
Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS, AND TRAINING (FDD pages 27–35)
What This Means (2025 FDD)
According to Cinnaholic's 2025 Franchise Disclosure Document, during the 2024 fiscal year, approximately 0.30% of the Advertising Fund was spent on administrative costs. The total amount spent on administrative costs was $1,333.65 out of a total expenditure of $444,137.79 from the Ad Fund. Cinnaholic collected $504,162.50 into the Ad Fund.
This means that a very small fraction of the advertising dollars were allocated to administrative functions. The bulk of the funds were directed toward online advertising and social media, accounting for 20.22% and 60.36% respectively. Marketing consultants accounted for 13.91% of the expenditure.
Prospective franchisees should note that Cinnaholic has sole discretion over how the Advertising Fund is spent. While the FDD provides a breakdown of expenditures for 2024, these allocations can change in the future. Franchisees contribute 2% of gross sales to the Advertising Fund, so understanding how these funds are used is important. The document states that fund expenses were more than fund contributions during the year, and that $60,024.71 was collected in 2024, but not expended, and remains in the Fund for use in 2025 or later years.