What symbol should a Churchs Chicken franchisee use with registered Proprietary Marks?

According to Churchs Chicken's 2025 Franchise Disclosure Document, a franchisee must use specific symbols in conjunction with the brand's Proprietary Marks. The term 'Proprietary Marks' encompasses all brand identifiers, including words, symbols, and designs, that Cajun (likely referring to Cajun Global LLC, the franchisor or an affiliate) designates as identifying the Churchs Chicken system.

Specifically, a Churchs Chicken franchisee is required to use the "®" symbol with all registered Proprietary Marks. Additionally, the franchisee must use the "™" symbol with all pending registrations or other marks that are not yet fully registered.

This requirement ensures that Churchs Chicken protects its brand identity and complies with trademark regulations. It is the franchisee's responsibility to stay informed about which marks are registered and which have pending registrations, as advised by Cajun, to apply the correct symbols. Failure to use these symbols correctly could lead to legal issues or damage the brand's image.