Since when has Jessica Wu-Connell been the Vice President, Digital and Loyalty for Churchs Chicken?

According to Churchs Chicken's 2025 Franchise Disclosure Document, Jessica Wu-McConnell has held the position of Vice President, Digital and Loyalty since May 2023. Before joining Churchs Chicken, Ms. Wu-McConnell held positions at GoTo Foods, LLC (formerly known as Focus Brands LLC) from May 2021 to May 2023 as Senior Director of Strategic and Digital Initiatives and Senior Director of Digital Engagement. Prior to that, she was Senior Director of Marketing and Director of Digital Marketing from July 2019 to June 2021. Ms. Wu-McConnell is currently based in Atlanta, Georgia.

For a prospective franchisee, this information provides insight into the leadership team at Churchs Chicken and their relevant experience. Knowing that the Vice President of Digital and Loyalty has a background in digital engagement and marketing can be reassuring, as these skills are crucial for modern franchise operations. Digital and loyalty programs can significantly impact customer engagement and sales, so having an experienced VP in this role is a positive sign.

It is important for potential franchisees to understand the experience and qualifications of the key personnel at Churchs Chicken, as these individuals will be responsible for guiding the brand's strategy and supporting franchisees. The background of Jessica Wu-McConnell suggests a focus on digital initiatives and customer loyalty, which are important aspects of the business in today's market. This information can help franchisees assess the franchisor's capabilities and make informed decisions about investing in the franchise.