What is the reported value of Churchs Chicken's trademarks?

According to Churchs Chicken's 2025 Franchise Disclosure Document, the reported value of the company's trademarks is $237,900. This valuation is listed under amortizable intangible assets. This figure represents the book value of the trademarks as reported in the financial statements included in the FDD.

For a prospective franchisee, this valuation is primarily an accounting figure. It reflects the historical cost of acquiring and protecting the Churchs Chicken trademarks, less any amortization. It does not necessarily represent the current market value or the importance of the trademarks to the franchise system.

While the specific details of how this value is used in Churchs Chicken's financial reporting are not detailed in this excerpt, franchisees should understand that trademarks are a critical asset for any franchise system. They represent the brand's identity and goodwill. Franchisees pay royalties, in part, for the right to use these trademarks and benefit from the associated brand recognition.