What is the name of the advertising fund administered by Churchs Chicken?

According to Churchs Chicken's 2025 Franchise Disclosure Document, the advertising fund is administered by the "Church's Chicken Advertising Fund" (the Fund). Franchise agreements for all restaurants owned by the Parent, the Company, domestic franchisees, and certain international franchisees, including all franchisees in Puerto Rico, require participation and contributions to this fund.

This means that as a Churchs Chicken franchisee, you will be required to contribute a percentage of your gross sales to this advertising fund. The purpose of this fund is to support advertising and promotional activities for the Churchs Chicken brand.

The Ad Fund is controlled and administered by Churchs Chicken, and they have the right to direct all spending. While Churchs Chicken does not audit the Ad Fund annually, they do prepare an annual statement of monies collected and costs incurred, which is available to franchisees upon written request. In 2024, the Ad Fund allocated its spending as follows: 16% on production, 56% on media placement, 6% on point-of-purchase items, 2% on research and development, 1% on public relations and promotions, 4% on digital technology, and 15% on administration and strategic initiatives/research.