What image is required for all newly built Churchs Chicken franchised restaurants?
Churchs_Chicken Franchise · 2025 FDDAnswer from 2025 FDD Document
Below are Gross Sales for the 11 newly built Franchised Restaurants with the Blaze Image that opened in 2023 and 2024. We require the Blaze Image for all newly built franchised restaurants; we no longer permit franchised restaurants to open using any other images. We have not excluded any newly built Franchised Restaurants that operate under the Blaze Image that were open more than 26 weeks. We did exclude 2 Franchised Restaurants that had not yet been open for at least 26 weeks. The below table also excludes existing Restaurants that reimaged to the Blaze Image. The Average Weekly Sales presented is an average of each week from the date each Franchised Restaurant opened for business through the first 13 weeks of 2025. The Annualized Gross Sales is based on data from the date each Franchised Restaurant opened for business through the first 13 weeks of 2025.
Source: Item 19 — FINANCIAL PERFORMANCE REPRESENTATIONS (FDD pages 55–62)
What This Means (2025 FDD)
According to Churchs Chicken's 2025 Franchise Disclosure Document, all newly built franchised restaurants are required to have the Blaze Image. Churchs Chicken no longer permits new franchised restaurants to open using any other image. This means that if a franchisee is building a new Churchs Chicken location, they must adhere to the Blaze Image design and branding standards.
The FDD includes historical gross sales data specifically for restaurants with the Blaze Image. This data is presented in Table 1, which focuses on newly built franchised restaurants that adopted the Blaze Image in 2023 and 2024. The table excludes existing restaurants that were reimaged to the Blaze Image, providing a clear picture of the performance of new builds with this specific image.
This requirement ensures brand consistency across all new Churchs Chicken locations, which can help maintain a unified customer experience and brand recognition. For prospective franchisees, this means they must factor in the costs associated with implementing the Blaze Image during the construction phase. While this standardization offers benefits, it also limits design flexibility for franchisees, as they cannot opt for alternative branding or image styles for new restaurants.